I’ve just written my first book! It’s packed with practical advice on commissioning professional photography for your organisation.
The book is the ultimate guide to showcasing any organisation’s key resource – its top people – for business advantage. Research by Harvard and MIT supports the thesis that professional photos of your executives maximises the impact of your marketing.
We live in a crowded digital landscape. It’s very hard for one individual or organisation to stand out. Face-to-face meetings are rarer than they were. In the digital world, anything can be faked. Trust is diminished. People need to trust you before they will do business with you. To trust you, they need to feel they know you, who you are and what you stand for.
“What are they really like? Could I /should I work with this person?” are the questions.
Your profile photo is a good start to answering these questions, instantly connecting at a powerful emotional, instinctual level.
A picture says as much as a thousand words. First impressions are everything as you may not get the chance to make a second. Whether you’re an entrepreneur, a corporate executive or part of a larger team, your photo is often the first impression clients, colleagues and potential customers will have of you. Most executives desire a combination of professionalism, confidence and approachability.
A well-lit professional photograph helps you appear confident, credible and approachable. These are essential qualities that inspire trust and especially important when clients are choosing who to work with.
Message me via the contact form if you’d like a copy 🙂