Choosing the right portrait photographer isn’t just about who owns the best camera or who has the slickest Instagram feed. A truly good portrait photographer brings much more to the experience than technical know-how. They have the ability to see people—not just through the lens, but as individuals with stories, expressions, and energy that deserve to be captured with care and authenticity.
One of the key traits of a great portrait photographer is empathy. Understanding people and making them feel comfortable is essential. Many clients arrive at a shoot feeling nervous, unsure of how to pose or whether they’ll like how they look in photos. A skilled portrait photographer knows how to put people at ease. They create a calm, welcoming environment and gently guide clients through the process, helping them relax and feel confident. It’s this human connection that allows for natural, expressive portraits that truly reflect the person in front of the camera.
The brief from actor Shacks Palmer was channelling a gangster from a Guy Ritchie-style movie, so we created a dark and intimidating atmosphere for the shot.
Beyond personality, a good portrait photographer has technical skill and creative vision. They understand light and how to shape it to flatter the subject. They know how to compose a shot in a way that’s both visually compelling and emotionally honest. Their timing is instinctive, capturing subtle moments of expression that often pass unnoticed. Whether in a studio setting or on location in the streets of London, they make split-second decisions that bring depth and dimension to a portrait.
Communication is also crucial. A good photographer listens to what the client wants, whether it’s a professional headshot, a creative portrait, or something in between. They ask questions, offer ideas, and adapt their style to suit the individual’s personality and goals. They know how to manage time, plan efficiently, and deliver final images that meet expectations and deadlines.
With years of experience photographing professionals, creatives, and everyday people across London, at Max Marshall Studio, I believe a good portrait starts with trust and collaboration and creating space for genuine expression.
